Google Ranking Factors
A few years ago, getting a good ranking in Google seemed like solving a technical puzzle. If you had the right keywords, enough backlinks, and a well-optimized page, you were likely to show up near the top. But things have changed. Even with solid SEO basics, you may still struggle to rank if your content…
If you work in SEO, you may notice a strange trend. Older pages often have more authority and backlinks, yet new articles sometimes rank higher. This seems confusing at first. Shouldn’t established pages always win? Not always. Google now favors content that adds new value to the web. This concept is called Information Gain Theory.…